A dedicated IP address means that you'll have a distinctive numeric identifier on the Internet and that it will not be shared with other people's sites or apps as it happens with a shared Internet hosting account. There are many uses for a dedicated IP - for instance, when an SSL certificate is needed if you have an e-store and you want to accept online payments or if you have a login form and you'd like the info that users submit to be encrypted. A dedicated IP address can also be used for other apps, like a VoIP server, for instance. Additionally, it'll offer more credibility and protection to your Internet sites, given that a network flood to a shared IP won't have any effect on your dedicated IP. In case you host your websites with us and you have your own server, you'll be able to get one or numerous dedicated IP addresses with simply a couple of mouse clicks and to use them in case you cannot use the IP included with the web server.